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Mastery Check

Answer the following questions and then check your answers in the Answer Key at the back of this course manual. Do not submit your answers to Independent Study.

Before you go further in the lesson, make sure you can answer the following questions. If you are unsure of an answer, study the article again.

  1. Who are supermarkets’ major competitors now?
  2. What are the most common complaints consumers have about supermarkets?
  3. What are the pros and cons of shopping at a regular supermarket?
  4. What are the pros and cons of shopping at a supercenter?
  5. What are the pros and cons of shopping at a warehouse club?
  6. Store brand products are about what percentage lower in price than comparable national brand products?
  7. Why don’t people use the Internet for grocery shopping as much as one might expect?
  8. List three grocery store sales strategies that entice you to buy more.
  9. Where is the prime selling space in the supermarket?
  10. List five things you learned from this article that will make you a more informed shopper.
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