Lesson 7: Persuasion With Passion

Introduction

Speech is power. Speech is to persuade, to convert, to compel.

—Ralph Waldo Emerson

If you persuade with passion, your audience will be aware of a need for change. In persuasive speaking, you are asking the audience to weigh the information and decide whether or not they want to change. In this lesson, I want you to understand that in persuasive speaking, the ultimate goal is to persuade with integrity. This means you ask the audience to change, but then you let them decide.