360 Degree Feedback Motorola Experience

 

Aspects of the 360-degree feedback mechanism:

First comes the issue of who would be the key contributors in the feedback survey. In Motorola, these are:

v      Participants-Those who receive the 360-degree feedback

v      Reviewers-Those who complete 360-degree surveys.

v      Feedback Specialists/Coaches-Those who interpret survey results, deliver feedback to the participants, and coach them for development.

 

There was one lacuna in the system and that was measuring everybody by the same ruler. At one time it became a cloning exercise and to be very honest it became a “US-centric” exercise. There was a feeling that to be successful you must clone the US leadership. The Asia Pacific region itself contributes to one-third of the corporation's profits. China today has 11,000 employees doing 3 billion $ business which colleagues in Phoenix cannot brag about. The dynamics of each region are important in their own right.

All this entire work provided an individual mind alignment with the corporation as well as corporation alignment with the individual. How you use your instruments is the interpretation of all the people who go through these. How sensibly you made use of it, makes or breaks the system of feedback. The process gives dividends provided it is open and the value addition comes out of sharing, learning and developing.