Aditya Birla Group
Experience
Aditya Birla Group has an annual turnover of 20,000 Crores,
employs about 100,000 employees in 19 countries and is into 19 different
business.
The concept of 360-degree feedback in the organization
v
Reducing Threat Perception: If your organization is not very open and
transparent or tuned to HR interventions, then reducing the threat through
voluntarism is a cornerstone for the success of an intervention like 360-degree
feedback
v
Integrity of the System: The integrity of the system is very
important - creating the confidence that the data is not being used for any
other purpose than for developmental purpose is very essential.
v
Sensitivity:
A lot of discussions take place in the workshop, both about the process and
the feedback received. People want to know how they can improve themselves. It
is important that all the feedback is dealt with a great amount of sensitivity
v
Climate Setting: It is equally important to create a suitable climate
for accepting such multi-rater feedback process.
v
Cascading:
Cascading is a process, which happens when you introduce the process for
more levels rather than focusing on only one level. Today a lot of people other
than the target group have expressed their desire to receive 360-degree feedback
and we have had a lot of inquiries about what we plan to do next with regard to
360-degree feedback.
v
Willingness To Experiment: The willingness to experiment with an HR
intervention, but with caution and clarity, helps to further strengthen the
process.
The future of 360-degree feedback in the organization
v
In the future, the coverage would be widened.
v
Managers would be given the option of choosing their assessors.
v
Managers would be given support
v
Finally the organization would reach that level where every senior manager feels
comfortable in getting together his “significant others” in a room and receives
feedback on what he could do better.
