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Maintain good public relations

Public relations imply the way issues and messages are communicated between an organization and the public. All managers value getting public opinion about an action. To boost good public relations, keep the following in mind:

 

  1. Keep your cool when you meet probing members of the Press.
  2. Be honest in tough situations and explain the reality.
  3. Train your staff to deal with media enquiries.
  4. Brief the public relations consultants so as to know what is expected through them.
  5. Public perceptions can be improved if the image of an organization is projected well by good public relations.
  6. Agree to a plan of action and regularly review progress.

 

 

Advertise effectively

  • An advertisement passes if the product matches the promise
  • Aim at maximum impact as target of your advertisement
  • Try to be the most creative in the smallest budget
  • Get your advertisement tested before its release
  • Style leaders have a larger impact on customers
  • Using the worldwide web helps to increase your market

 

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