Business Plan Basics
Business Plan Basics
What is a Business Plan
Why is a Business Plan Important
Three things a Business Plan must provide
The Essential Elements of a Good Business Plan
The Essential Elements of a Good Business Plan
Introduction
PART 1 - The Executive Summary
Contents of the Executive Summary
PART 2 - Market Analysis
Industry Description and Outlook
Identifying Your Target Market
Market Tests
Lead Times
Competitive Analysis
Regulatory Restrictions
Part 3 - Company Description
Part 4 - Organization & Management
Organizational Structure
Ownership Information
Management Profiles
Board of Directors Qualifications
Part 5 - Marketing and Sales Strategies
An Overall Marketing Strategy would include a:
Part 6 - Service or Product Line
Part 7 - Funding Request
Part 8 - Financials
Part 8 - Financials
Historical Financial Data
Prospective Financial Data
Part 9 - The Appendix
General Guidelines