Business Strategy
Business Strategy
The Strategic Management Process
Identifying Customers Needs
Segmentation of Markets
Satisfying Customer Needs
Determining Necessary Core Competencies
Generic Business-Level Strategies
Cost-Leadership Strategy
Differentiation Strategy
Focus Strategies
Focused Cost Leadership Strategy
Focused Differentiation Strategy
Competitive Risks of Focus Companies
Integrated Cost Leadership - Differentiation Strategy
Effect of Internet on Business-level Strategy