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FREE online courses on CRM - Elements of Customer Marketing - Using the Data Employment

After providing research information to the management team, it is important for that team to evaluate the findings and determine the areas for action. This may require the information of separate teams and developing plans to implement programs for improvement or strategic directions.

Satisfaction measurement could be an ongoing process. An evaluation of the result

 

will reveal the possible need for implementation of a tracking mechanism to measure

 

improvement over time in those areas where the score is below the standard.

 

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