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FREE online courses on CRM - Factors Influencing Customers - Customer Relation With ATM Cards    

    

ICICI Bank is looking at the map of India. With 182 ATMs already in place, the bank is planning to expand its network to a thousand ATMs.

ATMs have now emerged as a marketing tool to target the great Indian middle class – the segment that provides the bulk of the deposits. Total number of ATMs in India is only 1200, which work out to 1.2 per million people. With 250 transactions per day the utilization of the bank's ATM are considered among the highest in the world.

Suvidha is an offering aimed at middle income salaried customers with 24-hour savings account access. By doing so they get loyal customer and can cross-sell products.

Banks are now looking at ATMs as outlets where a customer can conduct any transaction that he can do in a bank, including opening an account. Manipal, which is famous as an educational center with half a dozen institutional project for ICICI's campus banking project.

The convenience here is that not only do the ATMs provide instant cash to the students, but also the fact that all branches are wired up enables parents to wire cash to their children's accounts instantly from whichever city they are in. Indians are catching up with the concept of banking anytime through ATMs. Here is the human touch where customers have access to their funds anytime anywhere.

Special Offer for ICICI Bank Customers   

ICICI has designed Credit Cards with the customers in mind. It's a unique add-on Card with present spend limit.

Power Benefits of the card

  • Allows you to empower your family with the flexibility of a Credit Card without the fear of them overspending.
  • This is the only Credit Card that allows you to pre-define your spend limit.
  • The ICICI Bank Credit Card is affiliated to VISA and is welcomed at all Merchant Establishments displaying the VISA logo.
  • The customer has access to 24- hour Customer Call Center which ensures that your queries get handled efficiently and promptly.
  • The customer can withdraw cash 24- hours a day.
  • A draft can be dialed from the home or office, by just calling the ICICI Customer Call Center.
  • The customer can get a Temporary Credit Limit Enhancement on request.
  • The customer can even leave the travel and hotel bookings to ICICI Bank.
  • While using the card, every Rs. 100 spend by the customer earns him 1 point and 25 reward points meaning a value of Rs. 25 given back to the customer.
  • ICICI offers accident insurance, credit shield, purchase protection, baggage insurance, hospitalization and household insurance.

 

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