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FREE online courses on CRM - Factors Influencing Customers - Whirlpool's – Uncompromising Care

Lets see what Raj Jain, executive director, marketing, sales and services, whirlpool India, has to say, “when we started our brand journey, we realized that creating a distinct differentiation for the brand was of paramount importance, after all we were competing with heritage brands in the market.

There was a need to translate ‘uncompromising care' into the everyday working of the company. We are not just in the business of selling appliances but providing a complete solution to home-making problems.”

How Whirlpool Manages Customer Relationship

·                     About one million home calls are made per year to sell a multiple set of products and accessories that a home may need.

·                     The company is looking at cross selling, upgrading and replacement.

·                     Its sales, service, marketing, research, development and even the factory floor is geared towards the care platform.

 

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