FREE online courses on CRM - Factors Influencing Customers - Whirlpool's –
Uncompromising Care
Lets see
what Raj Jain, executive director, marketing, sales and services, whirlpool
India, has to say, “when we started our brand journey, we realized that
creating a distinct differentiation for the brand was of paramount importance,
after all we were competing with heritage brands in the market.
There was a need to
translate
‘uncompromising care' into the
everyday working of the company. We are not just in the business of selling
appliances but providing a complete solution to home-making problems.”