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FREE online courses on Change Management - Change Management - Four Basic Strategies - Factors in Selecting A Change Strategy

 

Generally speaking, there is no single change strategy. You can adopt a general or what is called a "grand strategy" but, for any given initiative, you are best served by some mix of strategies.

 

Which of the preceding strategies to use in your mix of strategies is a decision affected by a number of factors. Some of the more important ones follow.

 

Degree of Resistance: Strong resistance argues for a coupling of power-coercive and environmental-adaptive strategies. Weak resistance or concurrence argues for a combination of rational-empirical and normative-re-educative strategies.

 

Target Population: Large populations argue for a mix of all four strategies, something for everyone so to speak.

 

The Stakes: High stakes argue for a mix of all four strategies. When the stakes are high, nothing can be left to chance.

 

The Time Frame: Short time frames argue for a power-coercive strategy. Longer time frames argue for a mix of rational-empirical, normative-re-educative, and environmental-adaptive strategies.

 

Expertise: Having available adequate expertise at making change argues for some mix of the strategies outlined above. Not having it available argues for reliance on the power-coercive strategy.

 

Dependency: This is a classic double-edged sword. If the organization is dependent on its people, management's ability to command or demand is limited. Conversely, if people are dependent upon the organization, their ability to oppose or resist is limited. (Mutual dependency almost always signals a requirement for some level of negotiation.)

 

 

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