FREE online courses on Competitive Strategies - Traditional Approaches to
Competitive Strategies - Mintzbergs Competitive Strategy
Henry Mintzberg has developed an alternative
typology of competitive strategies that he believed better reflected the
increasing complexity of the competitive environment. He proposed six possible
competitive strategies. These include differentiation by price, differentiation
by marketing image, differentiation by product design, differentiation by
product quality, differentiation by product support, and undifferentiated.
These models give you some idea of how to
tackle the marketplace full of competition.
But the dynamics of today's marketplace are changing so fast that several
other factors are becoming very important. Let us take a look.
