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FREE online courses on CRM - Developing People-The Key To Success - Managerial Inputs in Development - Image Build

 

When the Barnum & Bailey circus was touring the now more-or-less peaceful West, their ace sharpshooter, Frank Butler, faced a sudden challenge from a slim girl with a rifle: Annie Oakley. Clad in frontier buckskins, Annie would gallop into the Big Circle on a snow-white horse, and circling Frank as he whirled three glass beads, tied on rawhide thongs, around his head, smash the beads with three shots.  On one occasion, Chief Sitting Bull of the Sioux tribe watched the performance. When Annie, at full gallop, shattered the beads with three rapid shots, a grunt of astonishment escaped the stony-faced Indian. After the show, he went up to Annie:           “ Little Sure Shot never miss”, he said then walked out. And poor Frank decided that ‘if you can't lick ‘em, join ‘em' was right for him, and married Annie. (From-- ‘Annie, Get Your Gun!').  

 

 

Showmanship is based on the sound principle that the only reality is what people perceive. Others must perceive what we do as being right; we have to walk the talk. Just blowing one's trumpet won't do… there is a need to openly practice what you preach; otherwise there will be rapid erosion of credibility and collapse of team spirit. The recent disastrous crises in the world of cricket have been precipitated by the revelation of skeletons in the Captain's cupboards, shattering myths and leaving big reputations in tatters. The image of the whole team takes a beating.

 

 

Dramatize your pleasure at crossing milestones, achieving targets. The scenes at Oxbridge after Roger (now “Sir”) Bannister, with the pacing of Chris Chataway, Chris Brasher, and Gordan Pirie, broke the ‘4-minute mile' barrier were quite unprecedented. Oxbridge expected Bannister to break it, and he didn't let it down. (‘ The Four Minute Mile”-Roger Bannister). They let him know they were thrilled.  Try to emulate Oxbridge:

 

  1. Celebrate a bit; ‘ let the team let off steam'!
  2. Publicize success
  3. Talk to them ‘one-to-one' at their workplace
  4. Be your team's roving ambassador, network on their behalf, let them get feedback that you brag about them behind their backs
  5. Take pains, coach/ mentor

 

It is not an accident that the era of the great player-mentor-coaches… Sobers, Lloyd and that man from Antigua, Viv  (The King) Richards, was also the heyday of West Indian cricket.

 

 

QUESTIONS:

 

1.       What is ‘image'? Why do managers need to boost it?

 

2.       Why is image so difficult to maintain and so important…to a manager?  What is so important, and what is involved?

 

 

 

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