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FREE online courses on ECOMMERCE FUNDAMENTALS - Internet based E commerce
- Benefits of the Internet |
The World Wide Web (WWW) is an ideal mechanism for providing
relevant information to the public globally. It allows organizations an
opportunity for publicizing their products and services at minimal cost. By
putting information on routinely asked questions on the home pages,
organizations are saving costs by reducing the number of customer service
representatives. Also, customers can place orders through the Internet once
security issues are worked out.
The Internet has become an inexpensive advertising medium
for organizations. The comments made by the vice-president of IT of a large
multinational firm allude to this issue:
“The purpose of the Internet offerings are to open our
products and services to a new customer base who prefer to use the Internet for
their shipping needs and to maintain a leading-edge technology position and
image in the market place and against our competitors.”
Small and large firms alike have the opportunity to be on the
WWW and conduct business on the Internet. The barriers to entry to the Internet
are minuscule.
Presence on the Internet is becoming vital for most firms.
Without it their reputation can be tarnished and they will be perceived as
laggards in employing state-of-the-art technologies.
