FREE online courses on Franchising Business and You - Forms of Franchising - Affiliation or Conversion Franchising

 

This form of franchising occurs when the owner of an operating business decides to affiliate with a franchised chain to take advantage of the brand and certain components of the operating system. In affiliation franchising, the franchisee often is allowed to continue using a pre-existing trade name along with the franchisor's brand. Conversion franchising or affiliation franchising has been commonly used in the real estate brokerage and the lodging industries, among others.