Social Environment

 

The social environment is built around the attitudes, the desires, the expectations, the degree of intelligence and education, the beliefs and customs, the religion, the caste and creed of the people. The social environment is built in centuries and hence it is deeply rooted in the society. The social environment has an important impact on the business and the organizational productivity.

 

Social factors create an attitude towards the work, generate the product choices, and manipulate the consumer behavior. It is well known that it took a lot of time to convince the farmers in India about the use of fertilizers.  It is recognized that rural marketing is different from the urban marketing.  Inspite of the technological advances, frozen foods are not finding consumer preferences. Introduction of computers in the service industry is still a difficult proposition. A number of such examples can be cited to prove that the social environment affects business and makes the manager's task very difficult and challenging.