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Rule 2: A web site is not just a business

Don't start it for money!  Start a dot-com because you are enamoured of it -- the idea, the technology, the reach. Above all do it because you would enjoy nothing better than being a part of it right from the inception to its culmination.

 

Alok Kejriwal of Contests2win.com, the topmost site for competitions started with a laptop borrowed from a friend. He created a dummy page of his site and began hunting for sponsors. Of the 200 numbers of potential sponsors he dialed, one agreed to meet him albeit reluctantly. His zeal for his idea paid off.

 

Contests2win.com has already given away prizes worth more than 60 lakh. Beginning with one employee, CEO Kejriwal now has 32 employees who jointly hold a 15 per cent stake in the site, for which a prospective buyer recently offered Rs 90 crore.

 

Jerry Yang, Net billionaire, the cofounder of Yahoo.com says, ‘‘I love what I am doing at Yahoo. Every entrepreneur's dream is to make a difference, and I need to keep demonstrating that I am providing value. Entrepreneurs are all about passion and I'm passionate about Yahoo.''

 

 

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