Free online Course on Marketing Management

"Marketing is so basic that it cannot be considered a separate function. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.... Business success is not determined by the producer but by the customer."

Peter Drucker

This course presents concepts and tools for analyzing any market and marketing environment to discern opportunities, deals with the aspect as to how companies handle, or should handle , each element of the marketing mix-product, price, place and promotion.

This shall also help you to examine issues in designing marketing strategies for different market positions and stages in the product life cycle.