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Free online Course on Marketing Research

Objectives

This course is an introduction to Marketing Research. It has been designed to fulfill the following objectives:

  • To understand the various aspects of Marketing Research.
  • To learn how Marketing Research can help the marketing managers in decision-making.
  • To know about various tools available to a marketing researcher.
  • To understand steps in Marketing Research.
  • To describe, how Marketing Decisions are taken.
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