FREE online courses on Selling Step by Step - Establishing Needs -
Establishing Customer needs require the following
- Constant Market Appraisal: You need to
carefully study the market, before any new product is developed in order to
determine if real needs exist and if research is positive, what is the size of
potential market. Constant appraisal of the market is essential, because no
market remains static. Detailed knowledge of the market enables you to respond
to changes-quickly and effectively.
- Information Gathering: This can be done
through questionnaires, which shall enable you to formulate sound, workable
policies, and therefore must be accepted as a major priority on a continuing
basis to enable companies to respond quickly and effectively to change.
- Reviewing Strategies: Strategies must be reviewed
and frequently up-dated to create new products, or improve upon the existing
products.
- Identifying Market Gaps:
Posing the question ‘what product or product feature could be sold in the
market, but is not currently available? shall enable you to identify
potentially lucrative gaps.
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