FREE online courses on Selling Step by Step - Presentation

 

Introduction

 

A good presentation is as important as a good product. The significance of a good presentation of the product can be gauged from the fact that many a time an attractively packed presentation is sufficient to sell the product.

 

A good presentation can be in the form of attractive packaging and display, or the conspicuous placement of the product in the display window, etc. A good presentation also includes the interior decoration of the shop and appearance of the article.

 

On several occasions a customer goes to a shop or a departmental store to buy a certain product but is attracted towards another product, Why so?

This happens because attractively displayed and packaged products influences him/her to such an extent that he/she suddenly feels the need of buying that product and makes the purchase.