FREE online courses on Selling Step by Step - Product Knowledge - EXERCISE

Rate the parameters given below on a scale of 1- 5 and find out whether you really have enough product knowledge or not.

 

ü       I provide a list of relevant benefits desired by my customers.

 

 

ü       I make it easy for my customers to buy my product.

 

 

ü       I provide an order form or a re-order form in the packing.

 

 

ü       I provide fast delivery to satisfy my customer.

 

 

ü       I communicate hazards, if any, involved with my product to the customer.

 

 

ü       I offer a fully money-back guarantee to the customer.

 

 

ü       I provide information regarding the usage of my product.

 

 

ü       I am always aware of the latest products, promotion policies and procedures.

 

 

ü       I am always fully aware about my competitor's products as well.

 

 

 

Analysis:

 

9 – 18: You lack complete product knowledge. Give it importance as without it, you won't know all the features and therefore cannot possibly know all the benefits.

 

19 – 27: You are aware of the features of your product, but give a thought to the potential benefits that the customer shall receive, as customers buy benefits and not just features.

 

28 – 36: This is a good score, but pay attention to the most relevant benefits that your customer demands i.e., customize the benefits of your product.

 

37 – 45: Well done. You are perfect in product knowledge, but keep updating it, as change is a never- ending process.