FREE online courses on Selling Step by Step - The Approach - Overview

 

In this stage, the prospect and you come in contact with each other. Here you have an opportunity to understand and interact with the prospect in a better way.

 

Hence, you should put forward your best efforts to make the best use of this opportunity in getting the attention of the prospect and to convince him to buy the product. Hence, getting the attention of the prospect and persuading him to buy are two main objectives of this stage.

 

It is in this stage that you also have an opportunity to judge whether the prospect is in mood or not.

 

Successful Approach:

 A successful approach is one that enhances the sale and is thus important for the running of a business.

A failed approach gives an opportunity to the rival company, making it easier for a competitor to tap new customers and thus resulting in loss of business.

The right approach helps in enlightening the prospect by providing him/her ample information about the product, price, competitor's product, benefits etc. that he/she can derive from the product.