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Creative ideas are highly volatile; they are lost forever if not jotted
down somewhere as they often come at the most unexpected moment in the
most unexpected situations -– while bathing, talking, overhearing a
conversation, waiting in a queue or tying shoelaces.
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Encourage people to keep a small diary or a dictaphone with them always.
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Let there be a telephone line dedicated solely to receiving innovative
ideas, because many ideas die before an employee gets time to put them
down on paper.
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