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Making Impact With Visual Aids

While you communicate with others, you do not only aim at the other just listening to you but you wish that they think of what you say and accept your ideas, remember them and act on them. Here's where visuals can help. For example, you may listen to a news report on the radio but when you see on-scene reporting on television the impact lasts and you have a clearer idea.

Points to Remember

·        Visuals must support your message not distract from it.

·        Be as concrete and specific as possible.

·        You must aim to interest your audience.

·        Pictures help to stimulate ideas among the audience.

·        Wise use of graphs and charts word your thoughts well.

·        Only essential information showed is shown visually.

·        Symbols speak directly to the audience.

·        Cartoon approach adds humor to the statement and is easy to produce.

·        Most powerful visual is the one that supports your speech without over powering your message.

·        Graphic artwork gives an immediate impression of size, value or direction.