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Creative
ideas are highly volatile; they are lost forever if not jotted down somewhere
as they often come at the most unexpected moment in the most unexpected
situations -– while bathing, talking, overhearing a conversation, waiting
in a queue or tying shoelaces.
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Encourage
people to keep a small diary or a dictaphone with them always.
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Let
there be a telephone line dedicated solely to receiving innovative ideas,
because many ideas die before an employee gets time to put them down on
paper.
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