Show video clippings of customers complaining to your employees over a cup of tea.

 

 

  • Ask people to list their bad experiences as a customer. On the basis of this feedback introspect and ensure that they do not make their customers go through the same ordeal again.
     
  • Make the production people attend trade shows or spend a week in the marketing office and be given a marketing assignment -- first two days can be spent understanding the job and the problems involved and the remaining three or four days in carrying out the marketing assignment.

 

Apply training skills to the job 

  • Let the participants identify the areas in their work where whatever has been learnt in training programs can be applied.
     
  • They must give feedback to the core group about the status of implementation, the improvement attained or the constraints being faced.
     
  • The feedback should continue till the implementation gets established.

 

Train top executives  

  • Let the top executives learn and show by example what you want your employees to learn through training programs.
     
  • Employees should never get a feeling that the management does not mean what it is preaching to them through these training programs.
     
  • It is a good strategy to spare the top executives for attending all the important training programs so that they know what the juniors would be expecting from them.