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Free Online course on Consumer Behavior and Motivation

Course Objectives:

Consumer behavior encompasses all the actions involved in selecting, purchasing, using, and disposing of goods and services. Whenever you watch a commercial on television, buy a new pair of shoes, read a book, or recycle soft drink cans, you are engaging in consumer behavior.


Benefits:

  • Study of Consumer Behavior

  • How Buyers Perceive Themselves and the Products

  • Meaning of Motivation Research

  • Study of Buying Motives

  • Stages of Buying Process

Course Fee: FREE

Course Duration: 45 hours


System Requirements
The Minimum System Requirements are:

  • Microsoft Windows 95, Windows 98, Windows 2000 or Windows NT

  • Microsoft Internet Explorer 5.0 or above 

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