Free Online course on Consumer Behavior and Motivation

Course Objectives:

Consumer behavior encompasses all the actions involved in selecting, purchasing, using, and disposing of goods and services. Whenever you watch a commercial on television, buy a new pair of shoes, read a book, or recycle soft drink cans, you are engaging in consumer behavior.

Benefits:

• Study of Consumer Behavior

• How Buyers Perceive Themselves and the Products

• Meaning of Motivation Research

• Study of Buying Motives

• Stages of Buying Process

Course Fee: FREE

Course Duration: 45 hours

System Requirements
The Minimum System Requirements are:

• Microsoft Windows 95, Windows 98, Windows 2000 or Windows NT

• Microsoft Internet Explorer 5.0 or above