Attack Possibilities

 

As indicated in the model of competitive rivalry, a company’s awareness and motivation are developed primarily from competitor analysis of market commonality and resource similarity.  However, if a potential attacking company believes that it can win, it has an incentive to be the first mover in a competitive battle.

 

Competitive actions represent significant competitive moves taken by a company that are designed to gain a competitive advantage in a market.  Some competitive actions are large and significant; others are small and designed to help fine-tune or implement a strategy.  A first mover may be able to gain an advantage from the ability to enjoy above-average returns while competitors consider how to respond and having sufficient time to consolidate its position so that it can deter a counterattack or competitive response.