Mintzbergs Competitive Strategy

 

Henry Mintzberg has developed an alternative typology of competitive strategies that he believed better reflected the increasing complexity of the competitive environment. He proposed six possible competitive strategies. These include differentiation by price, differentiation by marketing image, differentiation by product design, differentiation by product quality, differentiation by product support, and undifferentiated.

 

These models give you some idea of how to tackle the marketplace full of competition.  But the dynamics of today’s marketplace are changing so fast that several other factors are becoming very important.  Let us take a look.