Innovation is finding new, different and better ways of doing the existing
tasks. It is the additional value it imparts to the existing services or
products.
Very often it is the customer himself who provides the source of innovation. A
study conducted by James Otterback revealed that 75% of ideas for innovations
comes from the users.
| As a manager you can innovate by: |
·
Maintaining close contacts and relations with
customers.
·
Training your sales team to be aware of information,
ideas, suggestions, complaints and criticism and feed it back to the company.
·
Studying the market
·
Understanding the user's need.
·
Involving potential users in the development of the
innovation.
·
Forging a direct link between the customer and the
company
·
Keeping track of the improvements in the field of
technology.
