PUBLICITY - Employees articles/ research papers/ seminar
topics should be vetted by technically competent senior authority to ensure no
sensitive information leaks out.
CORPORATE -Similarly,
company press releases/ publicity material should be well worded but guarded
against inadvertent leak of information valuable to a competitor or adversary.
Controls should be installed with
tact and utmost dispatch to avoid de-motivation. It is learnt from reliable
sources that there has been a gentle clamp-down on agricultural/herbal Research
Institutes, after foreign countries started applying for global patents against
age-old Indian herbal remedies/agro products like
Basmati rice, Turmeric and Neem! Fortunately, the World Patent Authority
at Geneva has trashed the patent claims.
Under pressure of competition, sales/marketing people tend to
part with more information than is necessary. This can:
Result in
information leaks
Compromise future
product design/strategy
Enable competitors
to plan counter-strategies
TV manufacturers used to speak of things to come, in their
press advertisements. But with extremely fast reaction times from the
international players now in India, they now stick to extant features. Future
trends are hinted at in general terms, through magazine articles, without
revealing details.
