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FREE online courses on Corporate Espionage - Why and how is Espionage happening - Quiz Yourself

Q 1 As Managing Director and Chief Executive officer of VXL Books, a Publishing Concern, you face heavy competition from, not only foreign firms such as Macmillan’s, Tata McGraw-Hill and Penguin, but also local competitors. Your forte is Management and Self Improvement Books, and over the past one year releases by your rivals have closely matched titles produced by your concern. This might be mere coincidence but prudence demands a deeper look at the issue. Would your start by: (TICK ONE)
(a) Quizzing your staff?
(b) Evolve a policy of sticking to your guns, putting it down to coincidence?
(c) Zero in on the competition by making a study on titles released by them and by your concern, with dates/contents and make a comparative study?
(d) Move into Children’s Books, to sidestep competition?
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